libgit2 has two distinct requirements that were previously solved by
`git_buf`.  We require:

1. A general purpose string class that provides a number of utility APIs
   for manipulating data (eg, concatenating, truncating, etc).
2. A structure that we can use to return strings to callers that they
   can take ownership of.

By using a single class (`git_buf`) for both of these purposes, we have
confused the API to the point that refactorings are difficult and
reasoning about correctness is also difficult.

Move the utility class `git_buf` to be called `git_str`: this represents
its general purpose, as an internal string buffer class.  The name also
is an homage to Junio Hamano ("gitstr").

The public API remains `git_buf`, and has a much smaller footprint.  It
is generally only used as an "out" param with strict requirements that
follow the documentation.  (Exceptions exist for some legacy APIs to
avoid breaking callers unnecessarily.)

Utility functions exist to convert a user-specified `git_buf` to a
`git_str` so that we can call internal functions, then converting it
back again.

Our file utils functions all have a "futils" prefix, e.g.
`git_futils_touch`. One would thus naturally guess that their
definitions and implementation would live in files "futils.h" and
"futils.c", respectively, but in fact they live in "fileops.h".

Rename the files to match expectations.

These are not quite like their plain counterparts and require special handling.

We want to use the "checkout: moving from ..." message in order to let
git know when a change of branch has happened. Make the convenience
functions for this goal write this message.

The signature for the reflog is not something which changes
dynamically. Almost all uses will be NULL, since we want for the
repository's default identity to be used, making it noise.

In order to allow for changing the identity, we instead provide
git_repository_set_ident() and git_repository_ident() which allow a user
to override the choice of signature.